Have a Bollywood philosophy

Why do people go to the light movies, musicals, even animations?
Why do people watch soapies, fantasy flicks..tv “reality” rubbish?
Why do people go to a gig, a play, musical theatre, ballet or the opera? An exhibition. Or?

While there are many individual, specific reasons, at a basic level across the board….I think it is…to be entertained? Or deeper, to escape? To get some time out? Relief from daily grind? More? Maybe even for some, to capture a moment of fantasy hope?

What started this train of thought?
I was watching Bollywood Star Australia on TV the other night (yea, ok, dont go there). Regardless of what you think of the/such shows etc.. one bit of the statement made by Mahesh, the ‘big director’, right at the end made it worthwhile…..he said (paraphrasing a little as from memory) ‘
we give possibility of hope to those who don’t have any hope of a life that can be different. The chance to live a moment beyond reality but in a world that is theirs…….that’s what Bollywood is about …giving a moment of hope in a life of survival…and so there is no room for despair in a Bollywood movie“.

It made me take time to dwell on this for those of us in the entertainment/creative arts space and why it is so important to strive to be the best we can be, put on the best show we can and deliver ..regardless if one or 1000 in the audience,  whether live or a production or end product delivery……

And even the last part of his statement applies – as there is also really no room for despair or apology in delivery of your performance or your work.
People don’t want to come to a show (especially if they have paid to be there) and hear an apology that you have a cold and so wont put on the best show you could, or really care that you have had a ‘bad day’ and a bit distracted. It’s actually not about you!!
You are there/being paid to entertain, to provide an atmosphere or ambiance, a laugh or, create an illusion in a show or scene etc. ……to subjugate self and be there for them – give them that moment away from normal life – to be entertained.

We don’t know what is going on in the lives of those who come to our gigs, listen to our records, watch our video, look at our works ….. And what we do may provide that moment!

Fanciful? Maybe, but I have read a story of a person who was about to commit suicide, and a song playing on the radio spoke to them and took them out of that path…….. seen someone  who was walking along totally dejected and watched a smile appear on the face as he saw a child dancing to the music of a busker …….. know of a few people who have hung on to the words of a song, poetry or a speech during an adverse time.

Don’t doubt the potentially positive power of what you do creative one…you can, and do, have an effect!

So my thought for the day  – – – Have a Bollywood philosophy and purpose in delivery of your creative world!


(also relates to being positive and not bad mouthing or complaining all the time on social media… But that’s a discussion for another post.

Till next time



In the end Crowd Funding Campaigns only work for 3 basic reasons

People are going to crowd funding to help in projects for everything from music, movies, start-up business ideas, environmental or ethical causes, even personal purchase needs etc. There is really no area of funding need where crowd funding is now not at least an option to consider.

The problem – according to a range of studies researched (can be named if want or just goggle ‘success rate of crowd funding campaigns’) On average less than 40% of crowd funding campaigns reach their target some say eve less– and if a target is not reached, all the money goes back to the givers – so ziltch achieved.

There are many individual reasons why the other 60%+ fail – however  – whether using  Go Fund Me, Kickstarter, Indiegogo, Pozzible etc  (or any of the myriad of crowd/group funding sites)  — successful campaigns are, at their very core built on 3 basic things achieved

  1. Engagement -Before, at the start and during the campaign.
    Whether it’s the look, the wording, the reason for the campaign etc – the whole campaign invites people to engage -it’s a positive experience for them (in whatever that means). It engages and makes them feel there is a decision needed to give – rather than something to walk past.
    It is also momentum – keeping up the engagement so some level of initial success is achieved quickly and then people perceive they should want to get on board
    The length of the campaign also is a factor in maintaining engagement and momentum
  2. Value
    This is broken down into 2 areas
    Perceived value of the $$$ request vs the reason requested
    If people think you are asking for too much for what will be the output or the potential, they wont give – – so, does the target suggested sound reasonable, ‘good value’ for the end result – -and is that explained properly in the associated dialogue for people to understandFor example, I see one friend asking people to fund a ‘commercial quality CD production’ with a target of $4,000 and another with exactly the same wording for $10,000. IF that’s all you have to go on, who would you chose to help reach their target?
    But if the first was a solo singer guitarist recording most of it in his own space and just getting mastered – and the other was a 8 piece swing band working in a professional studio etc etc – then whose proposition has the best value – – if in fact there is a difference at all?

    Or if I see one friend wanting $5,000 for a start-up business based on a statically/market researched need, prototype tested  idea  – and one wanting $5,000 on an idea and gut instinct feel???  Who has the potential for a more valued proposition?

    B. The old …..”What’s in it for me “ is satisfied  – –
    What does the campaign offer that will either –
    – be of some benefit to the giver  (reduced price etc)
    – be something unique
    – be something that adds value to their experiences with others (a musician offering a home concert etc)
    – satisfy a need in them (which may not be financial, it may be more philanthropic)
    – or something that ‘gives back’ for them giving – – – and possibly offers increased benefit the more they give  (which also  encourages higher giving consideration of course)

    Finally in the base 3 reasons

  3. There is enough of a network, social leveraging etc and marketing activity to stand a chance of success.
    One of the biggest reasons crowd funding fails is the person asking doesn’t have a wide or big enough ‘net’ of potential REAL giving sources to actually achieve the goal in the first place.
    Sure you will pick up some ‘randoms’ along the way if the hype and bubble and talk around the place is good enough – – -but if there are not enough people at the start with enough money (and who would possibly give) to get to at least 70-80% of the target (and probably closer to 90% is better)   – and a number of those people will probably help promote the campaign to others- then you are probably wasting your time.Think of the fishing net analogy and where a professional fisherman casts their net.
    They don’t just randomly throw the net over the side when in deep water and see a few fish ……. they use their sonar and radar, and network of communication etc to look for the areas where there are huge schools of fish – so, even though they will only catch a small percentage of the school in the sweep, they will end up with as full a net as possible.
    Or similarly – —  5,000 likes on a facebook page doesn’t mean you will get 5,000 people contributing to a funding campaign –probably not even 1,000  – maybe not even 100 IF the people who have liked aren’t satisfying point 1 above in your normal facebook interactions.

    So in considering a crowd funding campaign – check out how many social networking contacts you have (probably real ones that are either friends as well in the flesh, &/or those that engage regularly with you in your normal positing, have helped promote you before), how many people you could email who would be accepting to read and consider, family, work associates, etc etc – – then take that figure and see if say 40% of them giving at the base level requested would achieve around 90% your target. If so, go for it.
    If not, then possibly further consideration or decisions need to be made as to how to increase that percentage or whether to proceed at all.

Hopefully you found these thoughts of interest if you are considering a crowd funding campaign.

To help on some more ideas as to what to do it you go ahead – -check out this survey from Indiegogo and the tips to put in place – -https://go.indiegogo.com/blog/2015/10/crowdfunding-statistics-trends-infographic.html – –and plan well the campaign and activity before starting.

If you need assistance with the initial analysis, positioning or marketing of a crowd funding campaign – contact us as that can come under our mentoring/advisory service area.

Cheers till next time